LATEST PROJECTS
Project | 01
Project | 1. Paramount Theatre
UCI:
Paramount Theatre
Project Details:
Enrolled in The Continuing Education program for UCI, Our second project dove into the digital marketing strategies we had to learn within the second unit of the marketing course. My team and I built a digital brand marketing strategy for a local theatre with years of influence and history in the city of Austin, Texas. We developed Paid ads, built a conversion funnel, measured KPIs, analyzed our target audience, and promoted a brand new loyalty program to get new and old customers into the theatre.
My specific role was presenting our findings to our instructional team, develop Google search/ad campaigns, SEO keywords, long-tail, short-tail keywords, competitor analysis, and business objectives.
Tools Used: Google Analytics, Google Search Console, Google Keyword Planner
Project | 02
Project | 2. Knowledge for Kids
UCI: Knowledge for Kids
Project Details:
Enrolled in The Continuing Education program for UCI, Our first project consists of designing a website using the website creator WordPress and conducting a full marketing strategy and analysis. We looked at the role of our non-profit organization that provides technological support for kids in different school districts that need laptops for online education.
My specific role in this project was primarily working on competitor analysis for our non-profit, optimizing certain web pages. I also crafted certain SEO features on the website and build customer personas.
Tools Used: WordPress, G-Suite, Google Search Console, Google Ads
Project | 03
Project | 3. Adobe Experience Cloud
