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WORK EXPERIENCE:

 

Sales/Service Representative                                                                     2017 – 2019 

Auxiliary Services Corporation (Titan Shops Bookstore)                  Fullerton, CA         Summary: Marketed products in the technological division of the store with brands such as Apple, Samsung, and Microsoft. Performed highly complex transactions over $1,000 and communicated with all members of the campus community.

Key Accomplishments: 

• Deliver customer service to students, faculty, and alumni 

• Market computers and software, iPADs, cell phones, books, supplies, and apparel 

• Train in the use of Excel, Premiere, and File Maker 

• Maintaining inventory stock and assessing precise count of all products

 

Digital Brand Engagement Marketing Intern                                      2019 – 2019 

Del Taco Restaurants Inc. (Corporate)                                               Lake Forest, CA           Summary:

Interned at the corporate office in the Digital Marketing Division, helped monitored customer engagement on the Del Taco mobile app. Performed a competitor analysis for Del Taco, monitored store engagement for over 500 stores, wrote copy for digital engagement campaigns, collaborated with delivery services such as DoorDash and Uber Eats. 

Key Accomplishments: 

• Discover and articulate the Ideal Primary Target Markets for future franchise opportunities

• Develop preliminary due diligence analysis summaries to understand and qualify campaigns

• Formulate competitive research and analysis reports on a corporate and local level to optimize the company’s ability to compete

• Develop strategic branding and positioning for a variety of different verticals, locations, and demographics

• Create formal, agile, working digital marketing strategic execution plans that align with the company’s goals

 

Account Executive & Marketing Coordinator                                      2019 – 2020

Daily Titan Newspaper                                                                             Fullerton, CA

Summary: Prospected local businesses to promote their services in our communication streams. Marketed Daily Titan content through social media platforms, crafted SEO content and established client relationships

Key Accomplishments: 

• Serve as a business partner to clients and uncover opportunities to expand upon current product usage to address their needs

• Drive business development, forecast accurately, and achieve strategic goals by leading customers through the entire business cycle

• Negotiate and manage complex sales cycles

• Present to C-level executives, business owners, and other decision-makers

• Schedule appointments utilizing multiple communication channels (phone, email, marketing campaigns)

• Develop business growth opportunities, working collaboratively with potential and current referral sources, to create new opportunities

• Understand each customer’s, growth plans, and business drivers, to find and discover opportunities to help the customer better and provide greater value

 

Membership Services/Social Media Ambassador                           2020 – 2022 

YMCA of Orange County                                                                     Laguna Niguel, CA         Summary: Manage customer engagement through a complex CRM while promoting YMCA culture through various communication channels. Using Facebook, Instagram, Nextdoor, and Glassdoor to craft and advertise organic content of YMCA services.  

Key Accomplishments: 

• Manage sales leads through a CRM database of over 2500 units of different membership types

• Developing social media funnels such as Instagram and Facebook with engaging content for organic reach with Facebook groups and utilizing popular hashtags on Instagram

• Promote YMCA values through in-house social media. Increased the number of followers and reach by 20% over a five-month period. 

• Improving brand awareness through organic content of the YMCA throughout the Orange County region with an average of 150 impressions per post

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Content Integrator/Content Operations                                              2020-Present

Thales                                                                                                               Irvine, CA

Summary: Provide thorough inspection and validation for domestic/ international airline entertainment. Working with airlines from every country and culture worldwide with a diverse team of dedicated individuals. 

Key Accomplishments:

• Validation of the entertainment systems of multiple airlines domestically and internationally.

• Provide thorough inspection and oversight over complex grids of films, tv, music, and more.

• Used software such as Excel sheets, Adobe Audition, performed validation, Quality Checks, and sound and visual checks for quality assurance. Cited discrepancies in a series of complex reports on excel.

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Marketing Coordinator                                                                                 2022-Present

LoanStream Mortgage                                                                                     Irvine, CA

Key Accomplishments:

• Successfully managed and optimized multiple LoanStream Mortgage-related websites utilizing CMS platforms like WordPress/Elementor and HubSpot

• Designed and scheduled impactful social media posts using Canva and the HubSpot Marketing Tool

• Expertly coordinated mortgage-related tradeshows and events through effective communication with event planners and vendors

• Efficiently managed and optimized multiple HubSpot accounts within the same organization, creating/editing workflows, forms, landing pages, and marketing emails

• Effectively navigate sales and marketing data using filters to contribute to the success of marketing campaigns

• Proactively supervising a sales team of 100+ individuals and a database of a multitude of contacts and companies in HubSpot

• Responsively addressed marketing inquiries from brokers, account executives, and internal staff, ensuring timely and effective communication

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COMMUNITY SERVICE and AFFILIATIONS ___________________

 

• Orangethorpe Foster Center, 2017

• Historical Artifact Organizer, California Army National Guard, Los Alamitos, CA 2015

• BPO Elks Mission Viejo, Sock Hop for Developmentally Disabled Adults, 2015

• Toys for Tots, Orange, CA, 2012

• Member, Sigma Pi Fraternity, Member of Brotherhood and Philanthropy Committee

• Survey Assistant, Cancellation of Debt Seminar, Moreno Valley, 2012 

• During Spring of 2018, Philanthropy raised $3000 for the Center of Autism on CSUF campus